Weighing the Merits of Self-Publishing
I’ve been writing stories — both non-fiction and make-believe— since roughly third grade. From those first days in elementary school all the way through my master’s coursework, my reward for a well-crafted essay was immediate: a high mark in the grade book. It’s easy to know you’ve written something of value when your professor jots praise in the margin and grants an A+. Course credit is extended. Grade point averages soar.
Post-grad writing offers far less instant gratification. Today, I’m a freelance writer who often pens pieces because I’m self-driven to explore the topics, not because they’re assigned by an instructor or boss. It’s not a matter of want. I need to write. The results are essays, short stories, one novel which is almost ready for prime time, and the first draft of a second book.
Occasionally, finding a publisher willing to pay is easy. More frequently, when I find applicable magazines, newspapers, new media sites, and blogs willing to post my work, there’s little or no compensation. “We just don’t have a budget to pay writers,” the editors lament.
In “Slaves of the Internet, Unite!” Tim Kreider writes, “People who would consider it a bizarre breach of conduct to expect anyone to give them a haircut or a can of soda at no cost will ask you, with a straight face and a clear conscience, whether you wouldn’t be willing to write an essay or draw an illustration for them for nothing.”
You’ve heard the most common retort by creatives, right? “If I wanted exposure, I’d show up naked.”
And, though I’m just beginning the search for a literary agent, I’m aware of the statistics. I have high hopes for my completed novel but know the chances of it being picked up by a traditional publisher are slim.
Given the choice between keeping a compelling story hidden on my laptop, letting another website have my work for zero compensation, or self-publishing, I’ll almost always opt for the latter.
Benefits to Self-Publishing
- I retain copyright ownership of my work and the ability to re-license it in the future.
- Medium’s stats allow me to see which articles resonate, and my website’s analytics help me learn about my audience and show me where my stories are linked.
- My portfolio stays current even when it’s been a minute since my last hired piece; editors can see the breadth and depth of my work in a single glance.
- There are no word limits.
- I’m able to write in my own voice since I’m not catering my content to niche publications.
- Any subject which interests me has a chance at being published; I can chase down whatever piques my curiosity.
- I’m able to get time-sensitive stories posted far more quickly than waiting to find an outlet.
- Since I post less frequently than most new media sites, stories on my own website have a longer half life.
- Self-publishing fiction allows me to retain a higher percentage of earnings than I would going through an agent.
- Creative control is entirely mine; I’m able to select my own cover art, photographs, and titles and decide exactly how and where to market my work.
Drawbacks to Self-Publishing
- On the editorial side, my brag list isn’t as robust as it would be if I’d held out for well-known publications for every article and essay.
- Because Medium and my own website aren’t considered accredited media, requests for press access can be difficult; gatekeepers often think I’m just trying to build my own portfolio, even when Medium offers more broad exposure than a niche news site with a very limited audience.
- With fiction, I have to spend money in advance for editing and marketing instead of being given an advance by a publisher.
- Should the gods be in my favor, I will have to field offers for film and foreign rights and secure a lawyer to help me proceed with negotiations.
Which is Ultimately Best?
Weighing these considerations, I handle each piece on a case-by-case basis. It usually comes down to format.
For articles and essays, Medium and my own blog are nearly always the best places to land.
With short stories, I prefer to submit to established literary journals and magazines.
And, my novel? Well, check back in a few months after I test the waters querying agents. I’m ready to self-publish if needed.
How do you decide when to pitch, when to self-publish, and when to hide your work away in draft form?
Ann Kinsale is an Ohio-based writer fueled by dark chocolate, moonlight, and getting lost on back country roads. Her debut novel Vultures is on sale now.
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